Understanding color theory is fundamental to mastering the art of makeup. As a visagiste, one of the most powerful tools in your arsenal is knowing how different colors interact and affect the perception of facial features.
The color wheel is your roadmap to creating harmonious makeup looks. Complementary colors (those opposite each other on the wheel) create contrast and can make features pop. For example, purple eyeshadow makes green eyes appear more vibrant, while warm orange-toned blush can balance cool undertones in the skin.
When selecting a palette for a client, I always consider their skin undertone first. Cool undertones harmonize with silver jewelry and typically have blue veins, while warm undertones look better with gold and have greenish veins. Neutral undertones can work with both.
For everyday makeup, analogous colors (those next to each other on the wheel) create a more subtle, harmonious look. This technique is perfect for professional environments or natural daytime appearances.
Remember that color theory extends beyond eyeshadow—it applies to foundation matching, lipstick selection, and even corrective techniques. Understanding the psychological impact of color can also help create the right mood for any occasion, from powerful reds for confidence to soft pinks for approachability.